E-marketing affect consumer behavior Essay Example | Topics and Well Written Essays - 1750 words

E-marketing affect consumer behavior - Essay Example E-marketing offers a very cost effective way to reach a large potential market with a diversified range of users using the Internet actually forming a kind of subculture within the population, each of which with certain characteristics such as income and educational levels, with more users in urban and metropolitan rather rural areas. E-marketing has 4 P’s:1) Permission, 2) Privacy,3) Profiling and 4) Personalization. Permission is considered the key to successful E-marketing, which involves receiving and maintaining permission from customers. Permission based E-marketing is considered good business practice. Privacy mainly concerns what E-marketers do with the personal data once they receive it and how they can keep it from unwarranted attention. With identity theft on the rise and the average person becoming more concerned with privacy matters, those marketers that can safeguard their customers’ sensitive details will be a better position to win more loyal customers. E-marketing is also considered an effective promotional tool because of its inherent profiling ability. This refers its ability to collect and accumulate demographic, psychograp hic, and historical data and implement promotional programmes to accommodate and satisfy this information. Personalization is what makes E-marketing most powerful. In addition it is also important for the right marketing person to fully understand his customers’ needs and desires and his own industry before launching any offerings ... web. The internet as a contemporary data highway on which the global information society may be built is known for many security risks. Thus the vast development of new information infrastructures will increase our dependability and might lead us to a vulnerable information society based on insecure technologies. Many consumers worry about online security. They fear that unscrupulous snoopers will eavesdrop on their online transactions or intercept their credit card numbers and make unauthorized purchases. In turn, companies doing business online fears that other will use the Internet to invade their computer systems for the purposes of commercial espionage or even sabotage. There appears top be an ongoing competition between the technology of internet security systems and the sophistication of those seeking to break them.Online privacy is perhaps the number-one e-commerce concern. Most e- marketers have become skilled at collecting and analyzing detailed consumer information. Marketers can easily track Web-site visitors and many consumers who participate in the Web site activities provide extensive personal information. These may leave consumers open to information abuse if companies make unauthorized use of the information in marketing their products or exchanging databases with other companies. Many consumers and policy makers worry that marketers have stepped over the line and are violating consumers' right to privacy. The key issue of privacy, which is concerned with human rights, data protection and the use of E-marketing and security to protect online personal information is clearly built on the pillar of trust, and is

Marketing Management Assignment Example | Topics and Well Written Essays - 4500 words

Marketing Management - Assignment Example It not only has non-stop aircrafts to other Middle-East countries but also has huge number of connecting flights to other countries across the globe. The network of connection by the company stretches from Europe to Asia with its presence in 29 countries and connecting more than 45 cities with a total of 34 fleets of aircrafts. Along with country’s vision of â€Å"Vision 2030†, Gulf Air also has its vision lined on the same line. The company’s strategy is to build a commercially sustainable, efficient airline which effectively serves to the people of Bahrain and also helps in the growth of the economy of the country representing its good image in the global world. Based on its strong strategy of growing at a fast pace the company has its main focus on three core areas which are providing a superior and more consistent product to the customer, a well-targeted and good expansion in the international network and third to become a modern and more efficient aviation c ompany that will provide good value for money to the customers and also will look to optimize value. Having a constant growth in the business operation the company has moved forward in a big way and in 2012 the company was been awarded with Silver Effie for building an effective and innovative brand in Bahrain. Though being in the global market from so many years the goal of the company has remained unchanged and its commitment towards bringing the latest technology in aviation industry is very well known, and its brand image has also increased by its hallmark Aviation hospitality. The company’s strong strategies to provide the best service have become the flagship for the company and the company is well known in the global market because of its high level of service and hospitality. In this report it can be seen how the company has utilised all its resources and capabilities in the best possible way to grow at such a fast rate and also the marketing strategies that are been used by the company